meet alexa

Hi, I’m Alexa! I’m a licensed esthetician, brow artist, educator, wife, and mom — and the owner of Project Aesthetics in Downtown Redlands.

I specialize in classic, natural brow shaping, with an approach centered around enhancing what you already have.

Every appointment is intentional and personalized. From your consultation and shaping to the products I use and the way I teach you to style your brows at home, my goal is for you to leave understanding your brows a little better than when you came in.

My journey into esthetics began with a love for makeup and skincare, but while attending esthetician school, I quickly fell in love with waxing. I started Project Aesthetics in 2017 as a mobile waxing business, offering house calls throughout the Inland Empire.

In 2021, I opened the doors to my private studio in historic Downtown Redlands. Since then, Project Aesthetics has continued to evolve into a space centered around thoughtful services, education, quality products, and an elevated yet comfortable client experience.

Over the years, I’ve continued investing in my craft, including advanced brow education with Kelley Baker, while also expanding into educating other beauty professionals through private brow trainings.

Project Aesthetics is more than just a brow appointment. It’s a space where you can slow down + leave feeling like yourself — just a little more polished.

Welcome to Project Aesthetics! I’m so happy YOU are here.